The corporate identity changed to Sameer Africa Limited in April 2005 after a successful renegotiation of the technical and management contract with Bridgestone Corporation Japan. This change created an independent tyre producer based in Kenya and aiming to supply the East African and the COMESA markets. The current focus is on growing the export business to take advantage of the favourable tariffs within the region.

The production capacity has grown over the years to the current level of approximately 2,500 tyres per day, with an actual production of more than 500,000 tyres per year consistently over the last few years. This capacity is already being increased further to 4,000 tyres per day over the next one year. This production, which has been technologically backed by Bridgestone & Firestone Corporation over the years has enabled Kenyan local engineers acquire cutting-edge comprehensive tyre making skills and techniques of global repute.

With this technical capability, we are able to produce a comprehensive range of tyres for our local conditions ranging from passenger car tyres, light and medium commercial vehicle tyres, truck and bus tyres, agricultural as well as off-the-road tyres, under our own brand name Yana.